Beware of fluff in your strategy!
Avoid falling into the trap of using
🚫 vague,
🚫 inflated language, and
🚫 esoteric concepts.
It might read impressive at first.
BUT:
It ultimately lacks substance and direction.
A strong strategy requires
💎 clear
💎 comprehensible and
💎 actionable voice
NOT just fancy words!
![](https://cdn.prod.website-files.com/6477927d7b63548cf3e0f0be/6617e102f2bd5d423bf91f6f_69.jpg)