Why idea-picking isn't successful?

Why idea-picking isn't successful?

Discover why investing in the losers is the key to innovation.



But worth it.

It fosters a culture of experimentation. This is essential for breakthrough discoveries.

Picking the best idea is simply not possible. Innovation is inherently unpredictable. Breakthroughs emerge from the unexpected.

Attempting to pick the best idea upfront can lead to a bias towards incremental improvements or "safe bets" rather than transformative changes.

Encouraging a diverse set of projects and embracing failure as a learning opportunity.


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